“Trademark priority” is a kind of temporary mark, which as if “reserves” for the applicant the future trademark by the date of application to the registration authority.
It is known of a case where an entrepreneur was refused registration of a trademark by the priority of another person with a similar name on the basis of their similarity. The difference in filing time was only four minutes.
Now you understand why application time plays a big role. When registering a trademark, the principle “prior tempore – potior jure” applies, which in Latin means “whoever is first in time, first in right”.
The law firm “ARBIS” provides services for the registration of trademarks, exclusive rights to objects of copyright and patent law.