3 reasons to register a trademark before your brand starts getting copied

A trademark is needed not only by large companies. It matters for any business that is developing a name, product, packaging, service, franchise or personal brand.

Reason 1. Trust in the company. A registered brand looks more reliable to customers, partners, investors and franchisees. It shows that the business takes a systematic approach to its reputation.

Reason 2. Protection against copying. If a trademark is registered, the rights holder can demand that unlawful use be stopped, send claims, and defend the brand in court and on marketplaces.

Reason 3. The ability to earn from the brand. A trademark can be used in licensing agreements, franchising, partnership projects and business scaling.

When registering is especially important

• Before an advertising campaign
• Before launching a franchise
• When entering marketplaces
• When expanding to Almaty, Astana and other cities
• When going beyond Kazakhstan