An artist's name as a trademark: how to protect a stage brand

For an artist, a name means reputation, recognition, posters, concerts, advertising, merchandise, music, videos, partnership projects and income. If a name is actively used commercially, it must be protected legally.

In international and Kazakh practice, artists, athletes and public figures register their names, pseudonyms and logos as trademarks. This helps prevent the unlawful use of a name in advertising, the sale of goods, fake events or bad-faith projects.

What an artist should protect

• Stage name
• Pseudonym
• Logo
• The name of the music project
• Merchandise
• Cover art and visual style
• Texts, music and videos
• Agreements with producers, venues and partners

Why this matters

• Without registration, the name can be used by third parties
• It is hard to control the commercial use of the brand
• Risks of fake posters and events arise
• Disputes with partners may appear
• The manageability of the personal brand decreases

How ARBIS helps

• Checks whether the name can be registered
• Registers the trademark
• Formalizes copyright
• Prepares licensing agreements
• Protects the artist's name, content and commercial interests