How a photographer can protect photos from copying and unlawful use

A photographer creates not just an image but a copyrighted work. This applies to commercial shoots, portraits, advertising shots, product photography, content for brands, events, blogs and social media.

The problem arises when a photo is used without permission: published on a website, on Instagram, in advertising, a catalog, a marketplace, a presentation or a commercial account. In such a situation, it is important not to delete the evidence but to document the infringement correctly.

What a photographer should do

• Save the link and screenshots
• Record the date of use
• Gather the original files and proof of authorship
• Check the agreement with the client
• Prepare a claim
• Seek legal protection if necessary

How to reduce risks in advance

• Sign a shooting agreement
• Specify the terms for using the photos
• Document the transfer of rights
• Use watermarks where necessary
• Keep the original files
• Formalize copyright and proof of creation