Trademark: why a business should protect its name before launching advertising

If you have a name, logo, product, packaging or service brand, it is worth thinking about registering a trademark in advance. This is especially important before launching advertising, a website, social media, marketplaces, a franchise or scaling.

What a trademark gives you

• Secures rights to the brand
• Increases trust from customers and partners
• Helps fight copying
• Is needed for franchising and licensing
• Strengthens protection on marketplaces
• Increases the value of the business's intangible assets

When to register

• Before active promotion
• Before launching the product
• Before entering marketplaces
• Before selling a franchise
• When scaling to other cities and countries