Registering Kairat Nurtas's name as a trademark
We supported the registration of a well-known Kazakh performer's name as a trademark — the name of a public figure became a protected intellectual property asset.
Result: Name secured as a trademarkThe name of an artist, athlete, blogger or expert can be a full-fledged brand. It is used in advertising, concerts, media, merchandise, partnership projects and commercial activity.
International practice confirms it: well-known individuals register their names, surnames, initials and pseudonyms as trademarks in order to protect their personal brand from unauthorized use.
In ARBIS's practice, a project was carried out to register Kairat Nurtas's name as a trademark in Kazakhstan. Such protection makes it possible to secure rights to a personal brand and prevent its unfair use by third parties.
What the client received
- Legal protection of the name
- Control over the commercial use of the brand
- Reduced risk of unlawful registration
- A foundation for partnership, advertising and licensing projects
